Developing the B2C Content Strategy For Udacity
Crafted & implemented the end-to-end content strategy for Udacity’s B2C GTM, from brand voice to ideal customer avatars to AI guidelines.
Revamping & Growing Udacity's YouTube Channel
Revamped Udacity's YouTube strategy, driving 6.4 million video views and 32,071 new subscribers in first 12 months through SEO and novel content approaches.
Creating & Deploying Udacity’s Webinar Program
Developed and launched a cross-functional webinar program that generated 3.7k new leads and 28,800+ replay views within 6 months, including the flagship Women In AI interview series.
