Built and led a 10-person content team, overhauled branding and channel strategy across YouTube and blog, and rebranded the blog into a journalist-facing PR resource.

Engineered a proprietary data journalism engine and built the digital PR program that earned 151 media placements across 22 states — in under 3 months.

Crafted & implemented the end-to-end content strategy for Udacity’s B2C GTM, from brand voice to ideal customer avatars to AI guidelines.

Revamped Udacity's YouTube strategy, driving 6.4 million video views and 32,071 new subscribers in first 12 months through SEO and novel content approaches.

Developed and launched a cross-functional webinar program that generated 3.7k new leads and 28,800+ replay views within 6 months, including the flagship Women In AI interview series.