Developing the B2C Content Strategy For Udacity
Objective:
Create the end-to-end content strategy for Udacity’s (the market leader in online tech education) consumer go-to-market. To do this, I developed, implemented, and maintained the company’s Brand Voice & Tone Guide, Ideal Customer Avatar Guide, key messaging & positioning, custom GPTs to increase content output, and editorial calendar.
Key Results:
In less than 8 months, drove 29,179 net new audience and 48 million impressions across the company’s organic social media channels with no paid ad spend
On LinkedIn (Udacity’s top-performing social channel), improved impressions 51.7% year-over-year, engagements 116% year-over-year, and engagement rate 42.9% year-over-year.
Increased content velocity across blog & social media channels by 3X by building and deploying custom GPTs trained on Udacity brand voice & tone
Launched cross-functional webinar program for company, which drove 3.7k new leads and 28,800+ webinar replay views for company within 6 months of inception with zero paid budget
Revamped Udacity YouTube channel, leading to 6.3 million video views and 32,071 new subscribers in first 12 months of launch
Published strategic thought leadership pieces in the fields of Generative AI, artificial intelligence, machine learning & other cutting-edge technologies
