Featured in Business InsiderDakota Shane Nunley talks about a new study he and his team created, and why AI isn’t ready to do your holiday shopping yet.Read the story ↗
Dakota/Shane
Search & Product · SEO & AEO · 0→1

Good work
should win.

Dakota Shane Nunley is a search product leader and zero-to-one builder. He builds SEO & AEO programs, original research, the tools behind them, and the teams that run them, from conception to production.

Now Head of Search Product, Product.ai (formerly Demand.io)

See the portfolio Read On Visibility
Dakota Shane Nunley
Dakota Shane Nunley
180+bylines · Inc.com & Forbes
<11 monewcomer → top Inc.com columnist
Top 50B2B Marketers on the Move · TopRank Marketing, 2026 ↗
10+ yrse-commerce · AI · media · edtech
Interviewed on
Original research featured in
Bylines in
Built for
Product.ai (formerly Demand.io)Udacity & AccentureThe School of GreatnessScratch FinancialExakTime

Portfolio

All 14 projects →
01 · Product.ai AI Visibility & Research Building a Digital PR & AEO Program From Zero Designed and launched the press engine for an AI startup — original research, pitch systems, and the reporting loop that made coverage compound. 151 placements3 months 02 · SimplyCodes Teams & Leadership Assembling & Leading a 10-Person Content Studio Hired and led a 10-person AI-native content team — overhauling the YouTube, blog, and social strategies and the production workflows underneath them. Team of 100→1 03 · Udacity Content Strategy & SEO Developing the B2C Content Strategy For Udacity Built the online-tech-education leader's consumer content strategy from the ground up — brand voice, customer avatars, AI-assisted production, and the editorial engine behind it. 48M impressions$0 paid

Research

All research →

Original research on AI and online shopping from the program I built at Product.ai.

Product.ai · September 2026 We asked four AI engines the same 220 shopping questions ChatGPT, Claude, Gemini, and Perplexity gave conflicting answers to 86% of the questions. When a price was wrong, it was off by a median of $300. Covered by Business Insider, ABC Philadelphia Product.ai · June 2026 The 2026 Trust in AI Commerce Report 43% of U.S. online shoppers used AI to research a purchase in the past 90 days, and 86% of them double-checked its pick before buying. Covered by NerdWallet, Scripps News, eMarketer SimplyCodes · February 2026 We tracked 13,549 promo codes Retailers now issue 45% fewer promo codes than at their 2023 peak, and fewer of the codes left apply to a whole order. Covered by Scripps News, MoneyLion

On Visibility

All essays →

Essays on visibility engineering, craft, and getting valuable work seen.

What Is a Canonical Stat? The New Holy Grail of AI Visibility Essay · 11 min Good Content Strategist vs. Bad Content Strategist Essay · 5 min
Talks & media
How well AI tools help shoppers hunt for deals 6abc Action News, ABC Philadelphia, 2026 Watch the segment ↗ Photo Credit: 6abc Action News (WPVI-TV)
How AI decides what to recommend AI Cafe at The KINN, Venice, 2026 Full talk here ↗ Photo Credit: Matt Bennett, President of West Peak US
Dakota Shane Nunley speaking at Social Media Camp in Victoria, British Columbia.
Why bloggers should consider publishing on Medium Social Media Camp, Victoria BC, 2018 Photo Credit: Derek Ford
Dakota Shane Nunley
Hi, I'm Dakota Shane Nunley

A little about me.

I've spent over a decade building content and search programs, and one idea runs through it: good work should win. My job is making sure it can be seen. I've done that at every scale, for brands, for teams, and for the people whose work deserves more attention than it gets.

The full story