Dakota/Shane
Content strategy · SEO & AEO · 0→1

Good work
should win.

Dakota Shane Nunley is a content strategy leader and zero-to-one builder. He builds content systems, SEO & AEO programs, original research, and the teams that run them, from conception to production.

See the portfolio Read On Visibility
Dakota Shane Nunley
Dakota Shane Nunley
180+bylines · Inc.com & Forbes
<11 monewcomer → top Inc.com columnist
Top 50B2B Marketers on the Move · TopRank Marketing, 2026 ↗
10+ yrse-commerce · AI · media · edtech
Bylines in
Inc.comForbesBusiness InsiderSocial Media Examiner
Built for
Product.aiUdacityThe School of GreatnessScratch FinancialExakTime

Portfolio

All 16 projects →
01 · Udacity Systems & Teams Developing the B2C Content Strategy For Udacity Built the online-tech-education leader's consumer content strategy from the ground up — brand voice, customer avatars, AI-assisted production, and the editorial engine behind it. 48M impressions$0 paid 02 · Product.ai Earned Media & PR Building a Digital PR & AEO Program From Zero Designed and launched the press engine for an AI startup — original research, pitch systems, and the reporting loop that made coverage compound. 151 placements3 months 03 · SimplyCodes Systems & Teams Assembling & Leading a 10-Person Content Studio Hired and led a 10-person AI-native content team — overhauling the YouTube, blog, and social strategies and the production workflows underneath them. Team of 100→1

On Visibility

All essays →

Essays on visibility engineering, craft, and getting valuable work seen.

Good Content Strategist vs. Bad Content Strategist Essay Proving Your Worth As A Content Strategy Leader · 7 Common Doubts Essay
Speaking
How AI decides what to recommend AI Cafe at The KINN, Venice, 2026 Full talk here ↗ Photo: Matt Bennett, President of West Peak US
Dakota Shane Nunley speaking at Social Media Camp in Victoria, British Columbia.
Why bloggers should consider publishing on Medium Social Media Camp, Victoria BC, 2018 Photo: Derek Ford
Dakota Shane Nunley
Hi, I'm Dakota Shane Nunley

A little about me.

I've spent over a decade in content strategy leadership, and one idea runs through it: good work should win. My job is making sure it can be seen. I've done that at every scale, for brands, for teams, and for the people whose work deserves more attention than it gets.

The full story