Assembling & Leading a 10-Person Content Studio

Written By Dakota Shane Nunley
 

Objective:

Build and lead the content studio for SimplyCodes (Product.ai’s flagship product) from scratch — hiring the team, overhauling the brand presence across YouTube, blog, and all social channels. Repositioning the company's content channels from a generic content hub to a media-grade operation.

Key Results:

  • Built and managed a 10-person content studio (3 HQ + 7 contractors) spanning video editors, scriptwriters, researchers, an animator, a YouTube strategist, a thumbnail designer, and on-camera talent

  • Led a channel-wide overhaul in branding, design, and channel strategy across YouTube and the company blog

  • Rebranded the blog into a journalist-facing PR resource (Shopping, Decoded), laying the foundation for the digital PR program that generated 151 media placements in the following quarter

  • After org restructuring, maintained output and quality standards with a leaner team — demonstrating the durability of the operating model

  • Promoted from Content Strategy Lead to Director of Content & Authority Strategy after 6 months

Key Links:

Dakota Shane Nunley
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Building a Digital PR & AEO Program From Zero