Revamping & Growing Udacity's YouTube Channel
Objective:
Revamp Udacity's YouTube channel to maximize its potential as a brand awareness engine by developing a comprehensive, SEO-optimized content strategy, launching new content formats, and optimizing for audience engagement and subscriber growth.
Key Results:
Generated 6.4 million video views and 32,071 new subscribers in first 12 months of revamped strategy through an SEO-optimized strategy
Launched flagship Inside The Classroom playlist in Q1 2024, which drove 177k video views across 2024 and generated 2,099 new subscribers
Created first viral video for Udacity since 2017 within the Inside The Classroom series, becoming the top performing video on the channel in 2024
Pioneered native YouTube features for Udacity for the first time, including YouTube Live streams, YouTube Community, and YouTube Shorts—resulting in over 19k additional video views.
Directed and deployed novel content formats on YouTube, including “man on the street” interview videos, interview series, and podcasts.