Creating & Deploying Udacity’s Webinar Program
Objective:
Develop and launch a comprehensive webinar program for Udacity to drive qualified lead generation, establish thought leadership in emerging tech fields, and create scalable content assets—all while operating with zero paid advertising budget.
Project Role:
Strategic lead and program architect
Key Results:
Launched cross-functional webinar program that drove 3.7k new leads and 28,800+ webinar replay views for company within 6 months of inception with zero paid budget
Developed Women In AI interview series highlighting women movers and shakers in the AI space
Created strategic partnership content including collaborative webinars with Google Cloud
Generated significant organic reach with 15,500 YouTube views and 13,317 views on LinkedIn
