Launching a New York Times Best Seller
Objective:
To make Lewis Howes’ third commercial book, The Greatness Mindset, a successful New York Times Best Seller – with the goal of increasing global brand awareness and further cementing him as a thought leader in the personal development space.
Project Role:
Book editor, writer of back cover and inside flap copy, and creative lead for cross-channel marketing messaging.
Key Results:
Reached #8 on the New York Times list (#3 in our category), #2 on the Washington Street Journal list, and #2 on Amazon in our category.
The School of Greatness show reached #27 on the global rankings of Apple podcasts during launch week.
Drove over 45 million impressions across social media during the book launch.
